Samsung-It starts here
We brought the world of creativity to life with Team Galaxy—a collective of exceptionally talented individuals who have elevated their skills to new heights. Our goal was to position Samsung at the forefront of creativity, demonstrating what is achievable when you unleash your imagination. While the origins of creativity remain a mystery, one thing is certain: it begins with you.
Change to Samsung
Samsung knows iPhone users are a tough nut to crack. No matter how amazing your new phone is, if it’s not Apple, they’re not interested. So we wanted to remove the Apple bias and see what iPhone users would really think of the new Samsung ZFlip5 if they thought it was something different. We recreated a distinctly Apple-feeling film set, covered up all the branding on our new phone, placed it inside a familiar white box, and invited an unsuspecting group of young iPhone users in for a “top-secret sneak peek” at a brand new prototype that may or may not be an iPhone… And as it turns out, iPhone users do like Samsung.
ENERGY SAVING TV AD
South Africa faces an energy crisis with Eskom struggling to meet rising demand. To prevent blackouts, Eskom initiated 49M, urging people to conserve electricity. To promote this without adding to the problem, we devised a TV ad that conserves energy. Unlike typical ads that use bright, moving visuals requiring significant power, ours features small, animated text on a dark background, minimizing energy use. This innovative approach not only spreads awareness about saving power but also practices what it preaches.
Connect your world
The "Connect Your World" Samsung campaign was crafted to seamlessly integrate cutting-edge technology into everyday life, resonating with modern consumers who prioritize seamless device integration and digital experiences without disrupting their feed.
Mobil-Story Time
We relaunched the Mobil brand as a beloved place for Kiwis by telling a relatable story that felt genuine and evoked emotional connection. Using a children's story format, our ad left viewers with both a tear and a warm, fuzzy feeling, aiming to grow affection and loyalty for the brand as a part of everyday life.
The Warehouse-Bargain Hunters
I had the opportunity to direct a piece for The Warehouse, bringing "Here's how you do it" to life in a fun and entertaining way. We showcased the endless possibilities for an amazing Halloween, while highlighting the incredible bargains you can find at The Warehouse.
Samsung- Think outside the fridge
Remember when we were told men shouldn’t wear pink, blue was strictly for boys, and mixing tones was a fashion faux pas? The Bespoke fridge is challenging these outdated notions in the world of color. By blending the fridge into the realm of fashion, a space that redefines what's stylish and sets new trends, we aim to encourage thinking beyond conventional refrigeration.
Berg seltser- Hi, I'm Berg
Launching a new refreshingly deep alcoholic seltzer into the market requires an introduction that gives personality to the name.
